Honda
Vehicle Landing Page Redesign

As one of my first major projects at RPA, I was given the opportunity to work on redesigns for the Vehicle Landing Page on the Honda website. We had just taken over the Honda website business from another agency and with our first major new car release, we were able to sell through a redesign of this page. Due to time and budget, we were very limited with the number of new components we could build, while adjusting existing components wherever possible. It was my first time redesigning such a critical component on a website as massive as the Honda site, where each change to a component is felt across the entire site in different ways. This was a very rewarding project, as my design that was chosen would become the template that we build with and improve upon each year and served as our base that we would build from as we continued to redesign the Honda website piece-by-piece.

The images below show how we inherited the site from its previous agency and then what I was able to design using many of the same existing components with changes that used minimal dev points.

If you launch something without video content, did you really even launch something?

This page redesign went hand-in-hand with the launch of the new Honda Passport. For this launch I also put together a short video spot for the upcoming launch of the vehicle. For this video I put together a rough edit using provided footage then worked with RPA’s in-house production team to finalize and polish.