Honda
Rugged Capability Page

Honda was making a push to be seen as a formidable competitor in off-road capability. I was tasked to design a page that highlighted and showcased what their SUVs are capable of. Using the existing components that were built during the Vehicle Landing Page redesign I worked on prior to this, I set out to make a page that felt unique and fresh enough to stand on its own, while still fitting within the Honda site template and design language.

To convey the complex concept of torque vectoring, something crucial to Honda’s all-wheel-drive capabilities, I worked with a CGI vendor to create the overhead video of the Honda Pilot driving through a snowy mountain pass, which was actually a still image that we brought to life by adding our vehicle in CG. For the towing prowess section, I provided direction and then worked with illustrators to create detailed graphics for the towing section that I then oversaw on-site creatives to break into pieces that we could animate fully in code. I created the edit for both of our testing videos using provided video footage. I worked with our internal development team to insure both design integrity as well as realism in our user-triggered animations that were being achieved fully in code – One that I really enjoyed was adding a subtle roll back/bounce when the vehicle comes to a stop.