IKEA Unboxed
IKEA knows that every once and awhile the instructions just don't cut it. Let's face it, sometimes you need some extra help. So we created a series of how-to videos that brought the paper instructions to life. We then created a place online where they not only could call home, but they could become an interactive experience all geared to make sure that when you battled the instructions... you were the one who came out on top.
