I create digital experiences that skyrocket customer engagement, thrill clients & earn new ones.
A Little about me
Mention interior design, fashion, vintage furniture or renovating homes, and my ears perk up. That passion for visual art fuels my career, which began in 2010 with creating award-winning campaigns at Ogilvy New York before chasing startup dreams at new Boston agency ByteLight, whose creative I led from its founding to its eventual acquisition.
2X Small Agency of the Year winner Standard Time LA was brilliant, but a far cry from digital savvy when I arrived. As Digital Creative Lead I brought the agency up to current standards and earned them several new clients along the way. I directed teams building websites for Nuance Salma Hayek, TOMS, Aireloom, Kluft, uBeam, and Solar City, and helped launch and maintain Sephora’s subscription box service PLAY! by Sephora. The monthly service far surpassed client expectations, going on to gain hundreds of thousands of subscribers.
In 2018 I joined the RPA team tackling Honda’s behemoth website. I redesigned major portions of it, including the page template used for every vehicle, and built a number of one-off pages and components for their digital ecosystem. At RPA I did pitch work, oversaw CGI and animation on numerous video projects and even helped build RPAi, a powerful data and strategy platform for the agency and their clients. I also participated in RPA’s mentorship program, where I worked one-on-one with creative interns, helping them find their own unique pathways to success.
I want every next challenge to be bigger than the last. In this, advertising has never disappointed me. Whether it’s making a shoestring shoot budget look big-time or finding new ways to blow a client’s KPIs out of the water, I’m eager to discover how I’ll be challenged next.
Experience
Senior Art Director
RPA
MARCH 2018 – PRESENT
At RPA I am focused primarily on the Honda Automotive website on both model launches and platform updates. I’ve had the opportunity to redesign key pages of the website that have become the templates that we’ve used and built upon for years – Including the vehicle landing pages (updated yearly for all vehicles in the Honda lineup) and the home for Honda’s Rugged SUV initiative. I’ve worked with both external vendors and internal teams to create still and motion assets, including fully CGI vehicle feature videos and coded website animations. I am given work to delegate and oversee with both junior and intern creatives and regularly participate in RPA’s internship mentor program. I also work on new business initiatives.
Freelance Creative
Kern
AUGUST 2017 – FEBRUARY 2018
Worked extensively on DIRECTV web, email, and augmented reality experiences featuring Game of Thrones and Westworld.
Digital Creative Lead
Standard Time LA
January 2015 – July 2017
During my tenure here I was promoted from Senior Art Director to Digital Creative Lead, greatly pushing the agency forward digitally and acquiring several new digital clients as a result. I designed and directed teams building websites for Nuance Salma Hayek, TOMS, Aireloom, Kluft, uBeam, and Solar City. I helped launch and maintain Sephora’s subscription box service PLAY! by Sephora, a monthly content-packed membership service that would go on to gain hundreds of thousands of subscribers, surpassing client sales goals. I also worked on TV and print campaigns, 2D and 3D animations, packaging design, and even stepped-in as photographer on shoots managing a small, nimble crew.
Clients included: Aireloom, CVS/pharmacy, Kluft Mattress, Nuance Salma Hayek, Ole Smoky Moonshine, Olloclip, PTTOW!, Sephora, TOMS, uBeam, and Westfield.
Senior Art Director
Standard Time LA
June 2014 - Jan 2015
Interactive Art Director
Fidelity Investments
November 2013 - June 2014
Brought on to help with digital and interactive work for Fidelity's busiest time of year for retirement planning and kept on to continue working across the brand. At Fidelity, I was brought in to focus on interactive, but quickly produced out of home campaigns as well as animation and video projects.
Interactive Art Director
TripAdvisor
October 2013 - November 2013
Helped redesign aspects of TripAdvisor's website.
Creative Lead
ByteLight
March 2012 - October 2013
I joined ByteLight in its very early stages and established its brand, voice, and aesthetic from the ground up - from founding to $4.25 million in funding and eventual acquisition. I led all of ByteLight's creative efforts and worked directly with software and hardware engineers to bring technology and products to life through art direction & design, front end HTML & CSS coding, UX design, motion graphics, video, social media, and presentations. I put together product demos and presentations for new business pitches that helped this small team of less than 10 people land pilots and deals with a few of the worlds largest retailers. I oversaw the implementation of all things visual and creative and made sure they met and maintained the highest of standards - my own.
Art Director
Ogilvy & Mather NY
July 2010 - August 2012
At Ogilvy, I worked extensively on IKEA, where I helped them see their most successful store opening in company history as well as win Effie Gold. I created work for other clients including San Pellegrino, American Express, Time Warner Cable, Nestlé, Stolichnaya, DuPont, BP, and Siemens. My work at Ogilvy focused on digital & interactive, but spanned across all channels - from print to video, from social media campaigns to full web experiences.
Freelance Art Director
Pie Advertising
May 2009 - february 2010
Started as an intern, hired on as freelance. Worked on clients including Apple & Eve, Brave Spirits, and Zia Naturals.
CLIENTS :
Honda
Acura
IKEA
Sephora
TOMS
American Express
San Pellegrino
Nuance Salma Hayek
Aireloom
Kluft
CVS/Pharmacy
Solar City
Gillette
Nestle
uBeam
Ole Smoky Moonshine
Olloclip
BP
ByteLight
OSRAM Sylvania
Fidelity Investments
Time Warner Cable
Westfield
Royal Foods
Stolichnaya Vodka
+ more
Programs i feel at home in:
Sketch
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere
Adobe XD
Adobe Bridge
Adobe Camera RAW
Capture One
Final Cut
HTML/CSS